Equibase Company LLC has renewed its agreement to serve as the National
Thoroughbred Racing Association's Official Supplier of Racing Information
and Statistics. Equibase became an Official Supplier to the NTRA in December
1998, after collaboration on a more user-friendly past-performance design
for new fans and on the NTRA's Web site, ntra.com.
Equibase Company is the Thoroughbred industry's official database for racing
information and is a general partnership between the Thoroughbred Racing
Associations of North American (TRA) and The Jockey Club.
"We look forward to working with Equibase on joint marketing initiatives in
2001," said Keith Chamblin, vice president-industry relations and marketing.
"We are grateful for their continued support and their innovative approach
to attracting and educating a new audience for horseracing."
"We're proud to serve as the Official Supplier of Racing Information and
Statistics to the NTRA," said Hank Zeitlin, executive vice president,
marketing and sales for Equibase. "Equibase was created to serve the
Thoroughbred industry and, like the NTRA, we continuously look for ways to
broaden our fan base and bring the sport of Thoroughbred racing to more
people."
Since re-launching its Web site, equibase.com, with full e-commerce
capabilities in 1999, Equibase Company has rapidly emerged as a leading
provider of value-added products and services in the electronic and
interactive marketplace. The site offers past performances and handicapping
products for handicappers of all skill levels, as well as a streaming race
results ticker that provides up-to-the-minute results from tracks
continent-wide.
The NTRA is a broad-based coalition of Thoroughbred interests, which in
addition to racetracks, includes owners, breeders, off-track betting
organizations, trainers, jockeys, veterinarians and sales companies, among
others. Through membership dues and funding from other horseracing
interests, like the American Quarter Horse Association, the NTRA markets,
advertises, promotes and televises horseracing in North America. It also
serves as a catalyst for industry-wide programs benefiting members in group
purchasing, telecommunications and technology, consumer research and
legislative initiatives. The NTRA has offices in Lexington, Ky., and New
York City. A compendium of NTRA press releases appears on the NTRA Web site,
ntra.com. Contact the NTRA at ntra@ntra.com.