Equibase Company today announced that tracks will be able to
tailor the fan friendly race pages included in their live race programs
specifically to meet the needs of their market, beginning April 1.
"The fan friendly race pages continue to evolve through input
from our partner racetracks who know what works best in their individual
racing market," said Hank Zeitlin, Equibase executive vice president,
sales and marketing. "Giving tracks more control over the content and
design of their fan friendly race pages is another important step
towards helping them develop and expand their fan base."
In designing their fan friendly race pages, tracks can select from a
wide variety of easy-to-understand handicapping data, including a number
of bar graphs based on the AXCIS TrackMaster speed and pace ratings
recently integrated into Equibase® past performances. Regardless of
which value-added information tracks choose to include in their fan
friendly race pages, race fans of all handicapping abilities will be
able to better analyze the chances of all runners regardless of race
type.
"One of the most important features of the fan friendly product is its
adaptability to all types of races, including maiden races," he said.
"Unfortunately when first time starters comprise a majority of the
field, an information void exists that can depress handle. The fan
friendly race pages offer statistics pertinent to first time starters
that provide patrons with the information necessary to wager more
confidently."